What you want to avoid is falling into a situation described by an Indonesian saying "Beli kucing dalam karung" (Buying a cat in a sack) which means you buy something unknown, in this case, hiring someone you don't really know, ending up with disappointment. 

What We Believe In

Client First, Always

We work with a partnering mindset, not a sales mindset. Our fixed-fee model reinforces objectivity, transparency, and alignment. We advise clients as owners would—challenging when necessary, committed at all times.

Care for Talent, Not Just Candidates

We invest deeply in understanding leaders as people—their aspirations, values, and life stages. Our role does not end at placement. We stay engaged through integration, transition, and growth, because our talent’s career success is the true measure of search success.

Professionalism Over Transactionalism

We believe trust is built through rigor, judgment, confidentiality, and consistency. Every assignment is treated as a long-term reputational investment—for our clients, our candidates, and our firm.